Hot Selling Items for eBay Auctions

Many people who are trying to start an eBay

business spend a great deal of time trying to figure

out which items sell the best on eBay. Many of these

people have elaborate systems for determining this

information, and many others purchase expensive

courses that teach them how to find this information

as well. None of that is necessary. Everything you

need to know is right in front of you – on the eBay

website!

Take a look at any category, and you will see the

word ‘hot’ beside some items. These items are not

marked as hot sellers randomly – there is a method

to the madness! Items only get marked as hot when

there have been more than thirty bids placed on

the item. All you have to do is wonder around the eBay

website for a while to find an item that will do well.

However, most power sellers will agree that there is

more to figuring out which items sell best than this.

In fact, they claim that it is a science. A great way

to start your search for items that will result in a

successful auction in the future is to do research on

the auctions that were successful in the past. You

can view old listings that have completed at:

http://listings.ebay.com .

A new way to determine what items sell best on

eBay is ‘eBay Marketplace Research.’ Marketplace

Research will allow you to view important statistical

information on the buying trends at eBay. This

product contains all of the data one could possibly

ever need to determine how well – or how poorly –

an item will do in an eBay auction. There is a small

fee for using the eBay Marketplace Research tools,

however.

Another tool that will be very useful in your quest for

finding hot selling items for your eBay auctions is the

listing of popular eBay search terms that is found on

the site. This list can be found at:

http://popular.ebay.com/ . This list is divided into

categories, which will make it easier to determine

how popular your potential item may be.

Don’t make the mistake of thinking that an item will

do poorly, or that it will do well without doing your

homework on the item first. Some of the strangest

things sell for the highest prices, while items that

would sell quickly in any other environment just sit

there. Almost any eBay Power Seller will tell you

that the key to a successful auction rests in the

amount of research you put into the items you

How to Avoid eBay Scams and Fraud

Countless people have been scammed and

defrauded on eBay. eBay is a fun place to bid on

items and to sell items – but you must know how to

recognize a scam, and how to avoid them, them or

you quickly join the ranks of those who have lost

their money to eBay scams. Of course, if you are

scammed, there are some actions you can take the

correct the situation – but in many cases, the

scammer does indeed get away! The best option is

to avoid being scammed.

You can easily avoid many scams with the payment

method that you use – whether you are a buyer or a

seller. eBay owns Paypal, and in most cases,

Paypal is the payment method you should use. First,

as a buyer, if you are scammed or less than

satisfied with the item when it arrives, you can

dispute the charge easily, and demand a refund. The

seller must reply and show proof that the item was

shipped, and that it arrived in the condition that you

expected, or Paypal will return your funds to your

account.

As a seller, you can protect yourself by only

accepting Paypal. This will eliminate the chances of

receiving a bad check or having the buyer dispute a

credit card charge. Instead, they must dispute the

charge through paypal, and you of course will be able

to prove that you shipped the product. You cannot,

however, prove that the product arrived in the

condition that was expected. In this case, you should

demand that the product be returned to you before the

refund is issued.

Another common scam that buyers use is the

bidding scam. This type of scam is run either with

two separate eBay accounts – with one person in

control of both of them, or with two friends with

separate eBay accounts. A very small bid is placed

on your item, using one account. This is followed by

a very high bid, from the other eBay account. Right

before the bidding ends, the high bid is cancelled or

withdrawn, leaving the low bid as the winning bid.

This bid can only be avoided by setting a reserve price

– the lowest bid that can be placed is the same as the

reserve price that you set.

If you are an eBay seller, you can further protect

your auctions by placing a notice on your auctions

page, declaring that you have the right to back out

of the sale if you suspect potential fraud. As both a

buyer and a seller, also beware of spoofed emails.

These emails appear to be from eBay. The email

may claim that you need to verify your information,

and ask you to login to your eBay account, using

the link provided. If you follow that link, the site looks

exactly like eBay, but it is actually a scam to get

your eBay login details, as well as your credit card

details! eBay will never ask you to do this. If you

suspect a spoofed email, report it to eBay

immediately!

Don’t let scammers ruin your eBay fun! Just use

good common sense, and a reasonable amount of

caution, and everything should run smoothly. Report

suspicious activity to eBay, and if a deal doesn’t feel

right, simply back away from it and move on to the next auction.

The eBay Shipping Center

eBay wants to help sellers with every aspect of their

eBay business. The eBay shipping center was

created to help ensure that you get your items to

your customers in a timely manner, in the most

efficient and economical way possible.

The eBay shipping center will help you print shipping

labels, help you figure shipping costs, and even help

you with International shipping. Shipping information

for all of the major shipping companies, including the

USPS can be found through the shipping center. You

can even purchase insurance for packages that will

be shipped by the USPS directly through the shipping

center.

One of the greatest features of the eBay Shipping

Center is the ability to order free co-branded shipping

boxes for USPS shipments. These boxes are

delivered to you, at no cost! This will cut a great deal

of your shipping expenses because you won’t have to

purchase your own boxes! There is also a great video

that will teach you how to save time and money on

your shipping, and whether you are a buyer or a

seller, you can easily track your packages through

the eBay shipping center as well.

The eBay Item Listing Rules

Because eBay is such a huge marketplace, with

members from all walks of life, in almost every single

country around the world, it is no wonder that there

are many scammers lurking about. In order to better

protect the buyers, eBay has specific rules

concerning the items that can be auctioned off on

the site. These rules must be followed, or the

person posting the item for auction can be banned

from the site.

Even though there are numerous categories, items

that are put up for auction really only fall into one of

four categories at eBay: Prohibited, Questionable,

Potentially Infringing, and Approved. Approved is the

simplest category to define and understand. An

approved item is any item that does not fall into one

of the other three categories. That is fairly simple,

right?

After the ‘approved’ category, however, it starts to

get a little harder to understand – with the exception

of prohibited items. A prohibited item may not be

auctioned on eBay for any reason, under any

circumstances. Prohibited items include alcohol,

drugs, animals, tobacco, human remains or body

parts of any type, lottery tickets, and

governmental property. There is quite a bit more

on the list, and that list can be viewed at the

eBay website.

Questionable items are those that are not prohibited,

but are not necessarily infringing. Adult material falls

under the ‘questionable’ category. Tickets of any

type may also be questionable. Law enforcement

related equipment, as well as guns, knives, and

other weapons are questionable items. Artifacts,

food items, batteries, all hazardous chemicals

and materials are also on the list of

questionable items. You can auction questionable

items at eBay, as long as those items meet certain

conditions.

Potentially Infringing items are those that violate

copyrights, trademarks, and other legal rights. These

items are almost always some type of media, such

as software, DVDs, and CDs, but the list contains

other items as well, such as counterfeit items and

illegal recordings. You can find out more about

‘potentially infringing’ items at the eBay website

as well.

If you are unsure as to which category your item falls

into, you should contact eBay with this question

before setting up the auction. As a buyer, you

should carefully consider the consequences of

purchasing items that fall under one of the three

categories above. In some cases, it may be very

illegal to have some of those items in your

possession – no matter how they were obtained.

Before making such a purchase, or bidding on such

an item, you should find out more details about the

item in question, and then get some legal advice.

eBay and Customer Service

If you are running an eBay business, you may not

realize that the need for great customer service still

exists – even for online auctions. When a buyer

receives quality customer service from you, they

will potentially do one of two things – or both. They

will give you great feedback, and they may look for

more of your auctions in the future. If you hope to

make a living from eBay, you have to stop thinking

of it as an ‘auction’ and start running it like a

‘business.’

If you owned a brick and mortar business, how

would you treat your customer while they were

standing at your counter, waiting for you to finish

ringing up their order? You would be helpful and

respectful of course! You would do everything that

you could to guarantee that customers return to

your establishment in the future. You would bend

over backwards to make sure that their buying

experience with you was both satisfactory and

enjoyable. Why would you do any less at the

close of one of your eBay auctions?

First, act quickly at the close of your auctions.

Contact the winner, and congratulate them. Describe

the item they have won and how the item will be

shipped – even if this information is already part of

the description for the auction. Remind them of their

winning bid amount, and give them payment options

and instructions. Let them know when the item will

be shipped.

Close your email by thanking them for participating

in your auction. You might even take this opportunity

to tell them about other open auctions that you have

as well. Think of this contact with the winner as a

conversation that you are having with a customer

who is standing at your counter in that imaginary

brick and mortar store.

Once the payment and shipping details have been

taken care of, contact your buyer again. Let them

know when the item was shipped – the exact date

and time – and when it is expected to arrive on their

end. During this contact, let them know that if they

have any problems or questions, that they should

contact you through the eBay site. If they do

contact you in the future, make sure that you

answer promptly, and that you do all that you can

to make them happy with their purchase – even if

it means issuing a refund.

Yes. You should be open to issuing refunds,

depending on what the item is. Furthermore, you

should issue refunds promptly. Of course, it is

reasonable to expect the buyer to return the item to

you, at your expense, before the refund is issued –

but once you receive the item, issue the refund promptly. This is just good business!

You Can Sell Anything on eBay – Or Can You?

Over 100 million people are members of eBay.

Through eBay, you can buy items in almost any

category that you can imagine – at great prices.

You can also sell almost anything you can

imagine on eBay – people often sell items that have

absolutely no real value for very high prices. There

are limits, however, to what can be bought and sold.

eBay does not allow certain items to be auctioned

through their website. Services are one type of ‘item’

that cannot be auctioned – simply because it is not

an item. Some seller’s blatantly ignore this however.

The sell of other items is illegal, even if it isn’t being

sold through eBay. eBay restricts the sale of any

type of item that is considered ‘illegal for sale’ in any

other selling format. Illegal items such as satellite

descramblers are forbidden as well.

Anything that is copyrighted - such as copies of

DVDs, CDs, or software - may not be sold through

eBay auctions. You can, however, sell a DVD, CD,

or any software that you bought legitimately…as

long as you are not just selling a copy that you

made of these types of items. eBay does not allow

the sale of ‘replicas.’ A replica is a knockoff version

of designer items, such as purses, dresses, shoes,

or sunglasses that look identical to those that have

designer labels.

Items that are regulated by the state or federal

government are forbidden on eBay. These items

include alcoholic beverages, weapons and firearms,

all tobacco products, and both prescription and

illegal drugs. There are small exceptions to this rule,

however. If you have a collectable, such as a tin that

contains tobacco, you may sell that item if the

package has never been opened, and if you state the

contents of the package are not meant for

consumption. There are other conditions that must be

met as well when selling these types of collectables.

Any type or breed of animal or reptile may not be

sold through an eBay auction. This includes animals

that were once living, and are now stuffed and

mounted. This rule may also apply to items that are

taken from endangered species, such as Ivory. When

it comes to these types of items, when in doubt,

don’t.

Tickets may be sold, but it is illegal to sell tickets

for a higher price than you originally paid for them.

This is called ticket scalping, and it is illegal.

Lottery tickets are also banned from eBay

auctions, as well as raffle tickets. Again, if you are

not sure if your item is eligible for an eBay auction,

either don’t put it up for auction, or contact eBay to

get an answer one way or the other. Don’t risk breaking the law!

The eBay Trading Assistants Program

If you excel at eBay auctions, you might want to

consider an additional source of revenue as well. The

eBay Trading Assistant Program will allow you to

sell items for other eBay members on consignment.

Being successful at your own auctions is the key

to becoming a successful trading assistant for other

people.

Often, newcomers simply don’t know how to make

their items sell. Many people who are auctioning off

a one time big ticket item, such as cars or real

estate, will often employ the services of an eBay

Trading Assistant. Items such as these can add

up to very big commissions for serious trading

assistants! Usually, trading assistants are

responsible for every aspect of the auction,

including shipping the product to the customer and

collecting payment. For high ticket items, the person

who hires

Trading Assistants get access to trading assistant

marketing materials which are quite helpful. In order

to become an approved trading assistant, you must

have sold at least ten items in the last ninety days,

have a feedback score of at least 100 with 97%

positive feedback or higher, and your eBay account

must be in good standing.

Increase Your eBay Profits Without Relying on eBay!

While it is possible to earn a full time living on eBay,

it is a mistake to depend solely on eBay for your

income. You could be using your eBay auctions to

generate a huge amount of business for other

products and services! Many people, however,

fail to fully utilize eBay’s resources to this end.

eBay has over 100 million members, and they

gained those members by continually running major

marketing campaigns. Essentially, they do your

marketing for you. But you have to help yourself as

well. The key is to drive people to your auction page,

which in turn can be used to drive traffic to your

website.

You can sell many different items on your website,

including items that are up for auction at eBay! This

is a fabulous way to earn income that does not rely

on eBay auctions. You can easily accept website

payments with a Paypal account, so there is no

need for an expensive merchant account!

You are not allowed to include the website address

of an outside website on your auctions – you are,

however, perfectly welcome to place a link to your

website on your eBay ‘About Me’ page. Invite your

bidders and potential bidders to view your about me

page, and watch the website traffic roll in!

How to Sell Expensive Items on eBay

Selling expensive items on eBay is really no different

than selling low cost items. Essentially, no matter

what you are selling, it all comes down to how you

market the item. This doesn’t mean you have to

surf around the Internet placing ads here and there –

when it comes to eBay auctions, the marketing is

all done at the eBay website. Basically, when you

set up your auction, you are setting up an

automated marketing campaign.

First, you must determine what the value of your

item is, in three different ways. This will help you

determine what your reserve price is. On eBay, the

reserve price is the lowest price that you are willing

to accept for your item. First, have your high priced

item evaluated to determine what the actual market

value is. Next, research similar items from past

auctions at eBay to see what price those items sold

for. Finally, determine what the value of the item is to

you. With this information, you should be able to

determine the lowest amount you are willing to sell

the item for.

Set your reserve price, and then set your opening bid

price lower than $50 – no matter how high your

reserve price is. This is a marketing tactic. It will be

hard to attract potential buyers to an auction for an

item selling for hundreds or thousands of dollars –

but getting them to an auction where the opening

bid is only $50 is quite simple. Remember, you don’t

have to sell the item to anyone who bids less than

your reserve price – unless you choose to do so at

the close of the auction. This method of price setting

resembles marketing gimmicks used by offline

businesses that are simply designed to ‘get customers

in the door.’

Work hard on the description for your listing. Use

words that really describe your item well. Provide as

many details as possible, including details that prove

the authenticity of collectible items. Include pictures

of the item as well. Do not try to deceive potential

buyers! If the item has marks or scratches, simply

be honest about it, and make sure that the pictures

convey this as well. State how the item will be

packed and shipped. Also let potential buyers know

that shipping insurance must be purchased as well

– in case the item is damaged once it leaves your

possession.

For higher priced items, most eBay buyers feel more

comfortable using an escrow service. Offer this as

an option in your auction, with the understanding that

the buyer must pay for the service. This protects both

parties from fraud, and it makes many buyers more

open to spending the money to obtain the item.

eBay has partnered with an escrow service that is

commonly used for high ticket items.

How to Use the Promotional Tools on eBay

eBay wants you to be successful. Essentially, if

their sellers are not making any money, eBay is

not making any money – or not enough money.

eBay does have one other very small source of

revenue, which comes from the sellers. This revenue

is realized from the promotional tools that actually

help you, as a seller, have more successful auctions.

The promotional tools on eBay are very inexpensive.

For instance, you can have a bold listing for just a

few cents. Highlighted listings are equally inexpensive.

These two tools could easily raise your final price by

as much as 25%! Not all promotional tools cost money.

Many of them are free. The available promotional tools

found on eBay are product finder, gallery, bold,

highlight, border, gift services listings, subtitles, featured

home page, featured plus, featured gallery, keywords,

co-op advertising, and optimized listings.

If you are serious about making money from your eBay

auctions, or if you are selling just one high ticket item,

you should definitely take advantage of the eBay

promotional tools that are available to you. These can

easily be found through your sellers account.

eBay and Drop shipping – Getting the Product to Your Customer

If you hope to own an eBay business, and make a

full time living at it, you can easily make that dream

come true – even if you don’t have a product of your

own to sell. eBay provides many people who want to

quit their corporate nine-to-five jobs with a way to

make a good living, without having to put up a lot of

start up capital. This is made possible with the help

of drop shippers. Drop shippers send merchandise to

the customers of business owners. If you have an

eBay business, you are a business owner. This will

allow you to offer a wide variety of stock in your

eBay store, without having the need to warehouse

all of those products!

All you have to do is set up your auction, and sell

the product. You then pass the customer’s

information on to the drop shipping company. The

drop shipper does the rest, and they will even use

your company information, as well as your company

logo if you have provided it to them. When the product

arrives at your customer’s home, they will have no idea

that your company didn’t send it. The drop shipper

will package, label, and ship the products that you

sell, allowing you more time to set up even more

auctions, for greater profits.

You must establish a relationship with several drop

shipping companies in order to become successful.

In the beginning, most companies will require you to

pay for the items that your customers order before

they are shipped. You need to fill orders in a

timely manner, so you should pay for the items with

a credit card for speedy service. Eventually, you will

be able to have the drop shipper fill your orders, and

then bill you for them later.

When you set up your eBay auctions, make sure

that your reserve price is set higher than the price

that the drop shipper will be charging you for the

item. The idea, of course, is to earn a profit!

Depending on the item you are selling, a markup

of about 10% should be about right, but you should

do some research to see if the item is selling for a

lower price in another eBay auction, or through

other online sources.

By starting an eBay business using the drop

shipping method, there is essentially no financial risk

involved. The product will be sold before you pay the

drop shipper for the item. This is one of the few

businesses where you can actually turn a profit before you have expenditures!

Using the eBay Security and Resolution Center

Whether you are an eBay buyer or a seller, problems

may arise at some point. That is why the eBay

Security and Resolution Center was created. Even

if you have never had a problem on eBay, and you

don’t expect to, a visit to this eBay resource can be

very enlightening, and it may even help you to

protect yourself in all of your online activities.

If you do not receive an item that you bought from

eBay, this is where it is reported. The same is true

if you sold and shipped an item and did not receive

payment for it. But there are many other ways to

use the security center as well. You can learn how

to protect yourself from identity theft, how to protect

your eBay account and the eBay guidelines that

are designed to make everyone’s buying and selling

experience safe and enjoyable.

If you are an eBay seller, you will learn how to

become a trusted seller, which will ultimately bring

you more profits. There is something for everyone at

the eBay Security and Resolution Center – even if

you have never had a security problem at eBay.

eBay Gift Certificates – The Gift Solution Suitable for Everyone

We all know one. There is at least one in every

family, and one in every circle of friends. There is

even one in every office! There is always that one

person that you know who is absolutely impossible

to buy a gift for! These people either have everything,

or want nothing. They don’t drop hints at all, and

when asked, they simply say that they don’t know,

they don’t care, or they don’t want anything.

Well, now you can buy a gift for that person. The

solution lies in an eBay gift certificate! This will allow

your loved one to essentially buy anything that they

want, in a very exciting way. eBay gift certificates

can easily be purchased through paypal, in varying

amounts.

There are things that you should point out to the gift

recipient, however. For instance, eBay gift

certificates do expire. eBay gift certificates will not

be accepted for all auctions either – they can only

be redeemed for those auctions that accept Paypal

as a form of payment. Other than that, your loved

one should not have any problems redeeming their eBay gift certificate!

Shipping eBay Items to Customers

If you stock the products that you sell on eBay, as

opposed to drop shipping, you probably spend a

great deal of time and money shipping items to your

customers. If you are a big success on eBay, this

could quickly become a problem. Organize your

shipping practices before they get out of control!

Keep stamps, packing materials, and boxes on

hand. You can have these items delivered to you,

which will save you a lot of time. Use large padded

envelopes instead of boxes whenever possible. These

envelopes are easier to handle, and usually cheaper to

purchase. Furthermore, they often weigh just a little

less than cardboard boxes do, which will save a bit of

money on the postage. Purchase stamps and packing

materials online. Not only will you save time, you will

save money as well.

If you ship a lot of packages, purchasing your own

set of postage scales will increase your efficiency –

the expense will more than pay for itself. Other items

you should invest in include a rubber stamp, label

printing software, a good printer, and labels. Either

use a stamp for the return label, or keep a large

stock of pre-printed return labels. All you need is a

plan and a little bit of organization to successfully ship your eBay items.

Getting Started on eBay

You’ve probably heard about how much money can

be made on eBay. With dreams of quick riches and

easy money, you are probably ready to jump in with

both feet – right now! The best thing you can do if

you are serious about making money with eBay,

however, is to slow down. In fact, just stop for a

minute. Don’t rush straight in. Take your time, and

do it right.

eBay has over 100 million members. Think about

that number for just a minute or two. When you get

your eBay business set up, that is how big your

customer base will be – instantly. 100 million people

- 100 million people who are just waiting for you to

get set up and running so that they can throw money

at you! Well, not quite. It is true that there are over

100 million members, but at this point, they don’t

know that you exist. In fact, no matter how well you

do on eBay, most of them will never know that you

exist. 100 million is a very large number.

The most successful eBay sellers started out as

buyers – and you should too. This will give you a

sense of how everything works. It will also show you

how things are from the buyer’s side of the fence.

Let’s call this period of time ‘consumer research.’

You are literally studying how eBay works, from a

customer’s point of view. You may not realize this,

but this eBay buyer experience will

actually make you a much better seller – right from

the very start.

Really pay attention to the customer service you

receive from the buyer. Think about how you want to

be treated as a buyer, and take notes. Take your

time during this process. Interact with the sellers.

Get involved in hot auctions to see what they are

like. In your spare time, start making notes about

the hot items that you see. These notes will come

in handy later.

eBay works just like any other business. You have

to determine what people want to buy before you can

hope to be successful. There are very specific items

that sell really well on eBay – you just have to figure

out what those items are. There are many

resources for finding out this information. Start with

the lessons that eBay offers to their sellers.

Strongly consider attending the eBay University as

well. This is the next step in the process. After you

have had the eBay buyer experience, it is time to

learn how to be an eBay seller.

Read all of the information eBay provides for you at

the site. The information is free and you will learn a

great deal from it. Take full advantage of this – before

you start setting up your first auction or your eBay

store! By reading through all of the resources, you

will avoid making numerous mistakes that so many

before you have made. This is another step towards

building a successful eBay business. Once you’ve

made it through the learning process, you should

know everything you need to know to get started

with a money making eBay business of your very own.

eBay Scams – Steps to Take if You Have Been Defrauded

eBay is a relatively safe marketplace. Unfortunately,

like most online marketplaces, it is vulnerable to

scams. eBay tries to keep instances of scams

occurring, but with more than 100 million members,

and approximately $40 million moving through the

site on a daily basis, this can be a little difficult.

Sometimes, scams occur.

If you have been scammed, there are certain steps

you need to follow to report the incident, and to try

to come to a resolution. If you paid for the item

through Paypal, the first step is to login to your

Paypal account and open up a dispute for the

payment. If you did not pay through Paypal, contact

your credit card company. In most cases, if you have

used one of these two cases, you will recover your

money.

The next step is to use eBay’s dispute process to

report the seller. This is specifically for items that

were not received, or items that were significantly

different than what was described in the auction.

eBay also has a purchase protection program to

further protect buyers. If a settlement cannot be

reached with the buyer, the next step is to make

an eBay buyer purchase protection claim.

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Advanced website traffic tactics might sound daunting, but if you make it low cost then you have nothing but a win-win situation. Employ low cost advanced website traffic tactics and you're in for a huge online success.

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Never underestimate the power of link exchange. This is a low cost advanced website traffic tactic that people tend to overlook. How to find out where to do the link exchange? Easy: type your website's keywords in a major search engine, visit each and every of the top results and ask for the link exchange.

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Look for forums highly related to your website and make your presence known. Make online friends and let them know about your website. This is an advanced website traffic tactic that advertises subtly but works effectively. Good thing about this is it doesn't cost you anything at all!

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The www world is rich with tools that churn out impressive results. Software to try out are those which take care of links and keywords. Once this is taken care of, the rest of this internet marketing job will be easy!

5. Power up with meta tags.

Meta tags are what search engines are looking for so it can include your site in the top results. Putting up meta tags in your HTML code is an advanced website traffic tactic that must not be missed! Low cost you ask? Oh yeah!

6. Direct to directories.

Keep submitting your site to directories like there's no tomorrow! Just take a look at your website and see if it's directory-worthy. Web directories don't waste their time on poorly-done websites.

7. Conduct a survey.

Visit a site similar to yours and announce that you have a survey they can answer. The site and yours reap results so no one's on the losing end here!

There are sites available that specialize in low cost advanced website traffic tactics. Search for them online and let your site rise to online popularity!

"Maximum Exposure on Low Cost Internet Ad"(Make the most of a low cost Internet advertising method)

Advertising had long since been a major determinant of a business' success. This would include the presentation of the product / service to the consumers. What really matters is how it is presented to the target market to be able to capture it.

Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.

What may be its advantages over other proven medium like the best-selling TV ads?

Advantages

1. Low Cost

Eventhough the Internet ad might be viewed as "classy" or far-reaching, as compared to other medium, this is far cheaper than most. Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.

2. Capture market

Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be "hooked-up" into the net surfing sites that might have a link to your very own. Result, a great number of "hits" on your site!

2. Hassle free

All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad. You may actually never have to leave your home to advertise!

3. Updated ads

Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change. If so, change in the site is very minimal and may be done easily at home.

Disadvantages

1. Scope

Limited market may be captured if one would solely use the Internet Ad for advertising. Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.

2. Additional cost

If one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.

Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his / her product or service.

The aim of Internet ad is to offer the widest range or "Maximum Exposure" of the brand at the least possible cost. Now, does that not sound good or what?

Free Internet Marketing Methods that will Save your Internet Business

Best things in life are free, as many would say. This especially holds true with efforts in advertising one's products or services. With free Internet marketing services, one can save a lot. Instead of shelling out for the marketing aspect of your product or services, that chunk of money could be put to other important elements of your business since many information websites now offer knowledge regarding Internet marketing services that comes with no price tag at all.

This is not to tell you that better focus on plain Internet marketing. It still will do your business a lot good if you mix traditional advertisement efforts such as traditional and new marketing media.

Here are few of the free methods that you could employ to make your products and services be in their most visible, thus saleable, form.

1. Promote your business through free search engine submission and optimization.

Submit your website to various search engines monthly. This will make many more people know that your website actually exists. Aiming for the top search engines will help a lot in this endeavor.

2. Improve your articles.

Remember that information on articles with good content as traffic-bringer of websites? This time it's about making these articles serve your website better by using keyword suggestion tools that are offered for free. Update your web site's content by regularly checking the standing of your keywords with the current market.

3. Acquire free content.

If you have no time to increase the SEO or search engine optimization-friendliness of your articles, you can look for free content from article directories. All you need to do is retain the resource box of those write-ups.

4. Avail of free comprehensive web traffic analyzers.

These are tools that you can make use of without costing you a cent. Your website's hits statistics will be produced by this kind of Internet marketing tool for your own analysis.

5. Learn to manipulate web design templates.

You don't have to be too techie-geeky to be able to design your web site. Oftentimes, web design templates or custom-made layouts are available for the Internet marketer to use.

6. Monitor your website's visibility.

Tools such as search engine position trackers may be used to see your website's standing.

These processes are very convenient to use as long as you keep in mind that you use and try to master their use for your own benefit. Just don't get obsessed with your achievements when you finally learn how to use them and incorporate them in your Internet marketing feat.

Famous Diamonds

Around the world there are many diamonds that have been talked about or written about in various stories and official documents. Famous diamonds are part of our world's history, and have been found in various parts of the world, by all types of people. From royalty to the gods, famous diamonds are often as well known as the people who owned them.

For centuries diamonds, famous diamonds or otherwise, were used in the armor of warriors and the crowns of our kings and queens as a symbol of fearlessness.

The Mountain of Light

One of the few oval shaped famous diamonds, the “mountain of light” was first mentioned in the year 1304. It weighed an astounding 186 carats, and it is said that the diamond was set in the peacock throne of Shah Jehan as an eye of one of the peacock's.

During Queen Victoria's reign, the famous diamonds shape was altered a bit and it was recut to weigh 108.93 carats. The diamond is currently one of the British Crown Jewels.

The Orloff

When the Orloff diamond was found, it was said that it weighed around 300 carats. This gemstone of the famous diamonds is held at the Diamond Treasury of the former Soviet Union located in Moscow.

A story about the Orloff claims that the diamond was actually placed in the eye of a god, in the temple of Sri Rangen, which is how it became known as one of the world's famous diamonds.

The Regent

Before this incredibly large diamond of the famous diamonds was cut it weighed 410 carats! Originally called “The Pitt”, after the English Prime Minister, William Pitt, it was cut into a rounded shape and consisted of more than 140 carats.

In 1717, the diamond was sold to the Duke of Orleans, Regent of France. It was then that the diamond was renamed “The Regent”. When Louis XV had his coronation, the stone was set into his crown.

When the French Revolution ended, “The Regent” was owned by Napoleon Bonaparte, and was placed into the hilt of Bonaparte's sword.

Currently, the diamond is on display for all to enjoy in the Louvre.

The Blue Hope

The most well known of all famous diamonds, the Blue Hope is currently in the Smithsonian Institution located in the state of Washington. It was owned by Louis XIV, and at the time was called “the blue diamond of the crown”.

Sometime during the French Revolution, the Blue Hope diamond was stolen. It was later found in London in the year 1830, where it was later purchased by Henry Philip Hope. The blue hope diamond received it's name from this individual, as well as it's reputation for causing bad luck to those who owned it. While Henry Philip Hope owned the precious blue diamond, each of his family members died in extreme poverty.

Continuing with the bad luck, a later owner of the Blue Hope, Mr. Edward McLean also lost many family members to poverty while he possessed the diamond.

Two Basic Parts of a Low Cost Web Site Promotion

Anybody could own a web site. Anybody could up sell their own products and services to their target audience. Anyone could try to promote their web site with a low cost. But there are not many web sites that have a truly successful web site with traffic all day through. What these individuals or companies lack is the most essential factor of success – a low cost web site promotion that really works.

If you have been trying to promote your own web site and you have received traffic every hour, my hands are down for you. But for those people who need assistance, who does not have the patience to promote their own product and services, and lacks knowledge to properly advertise themselves, here are some guidelines to help you achieve success with a low cost web site promotion.

Search Engine Submission and Ranking are the two basic parts to a low cost web site promotion. Both of the parts have the same effect on the market of the web site – for your products and services presented in your web site catches the people’s attention.

The first inexpensive method of web site promotion is the search engine submission. This first part is the act filing information and submitting your web site to search engines. There are two types of Search engine submission – manual and automatic. For a low cost and effective web site promotion, automatic submission is ideal because after filling up the information, a software program would forward this information to other search engines.

The second money-saving web site promotion is ranking. This refers to the numerical position in which your web site appears on a search engine, based upon the web site’s criteria. Some search engines rank the order in which your search results appear primarily by how many other web sites link to each page. The leading web sites on this order would eventually fulfill a low cost web site promotion.

Other types of inexpensive web site promotion you could use to boost up traffic on your web site are banner advertising, classified ads, text links and section sponsorship. Banner advertisements pop up above and below web pages, and sometimes in another window. Text links and section sponsorship may cost more, but these methods helps in promoting to your specified target audience. It wouldn’t harm your web site to try these methods.

Always remember that the effects of your not so costly web site promotion hits are increasing significantly each day. Don’t waste time; find an effective and affordable web site promotion of your choice today.

Jewelry Lab Certificates and Appraisals

The Difference Between Jewelry Lab Certificates and Appraisals

Most people have both jewelry lab certificates and appraisals for their valuable jewelry, but the two documents are not one in the same. They serve different purposes and contain a different set of information that is helpful to jewelry owners, as well as to people who are looking for new jewelry to purchase.

Jewelry lab certificates and appraisals often go hand in hand, but the lab certificate is a document that describes information about an unmounted gem stone, like a diamond that has not been set into any piece of jewelry, while the appraisal provides detailed information on the market value of a piece of jewelry, whether it is unmounted or already set as a ring, earrings, or necklace for example.

Choosing Labs and Appraisals

When selecting jewelry lab certificates and appraisals on jewelry that you are considering to purchase, it is best to select an independent company that provides these documents rather than rely on the documents created by the company that you are planning to buy your jewelry from. Otherwise, you face the potential for the lab or appraiser to be biased, since they will benefit from the sale of jewelry.

If you already have jewelry lab certificates and appraisals on your existing jewelry, but are unsure of their accuracy, it may be worthwhile to have your items appraised again to see what their current market value is.

Jewelry Lab Certificates

Jewelry lab certificates are written reports that detail unmounted gemstones rather than completed pieces of jewelry. The certificates include information about the diamonds (or other gemstone) cut and shape, as well as the stone's color and clarity grades as decided by the Gemological Institute of America (GIA). Lab certificates contain specifics about the carat weight as well as the dimensions of the diamond, taking into account the stone's angles.

Once the lab certificate is drawn up, it should not change unless the stone is physically altered or it is found at a later date that the gem stone was evaluated incorrectly the first time.

Jewelry Appraisals

The entire reason people obtain jewelry lab certificates and appraisals is to document the dollar value of the diamond, whether it is for personal investment purposes, or in order to have a physical record of the gem stone for insurance purposes. It is also great documentation to have if you ever decide to sell your jewelry at a future date, or pass it down to family members.

It is wise to have your existing valuable jewelry appraised in case it is stolen, or in the event you go through a divorce or estate settlement. Before purchasing a new piece of jewelry you can also get it appraised to get a good idea what the market value is on the piece before shelling out large amounts of money to pay for it if it isn't worth the amount of money they are asking for the piece.

How to Acquire Free Web Site Promotion

You have finished making your own website. You have introduced your company and presented your products and services. You have added propositions and promos to catch your target audience’s attention. You have achieved the dos and don’ts of building a company web site. But why isn’t your website a major success?

Maybe you’re not planning the key to the best promotion of your web site. Here are some guidelines on how to acquire free web site promotions for your company’s success.

If you have started to promote your web site, keep it constant. If you promote your site with persistence, it will catch your audience’s attention.

Be patient. Try each method in promotion until you acquire the best, free promotion there is. You have to accept trial and error for your web site to reach the top.

There are many ways for your web site to be seen. Here are some free web site promotions you could try until you find the most effective.

*Free promotions such as search engines and directories would give your web site the deserved traffic you always wanted. Make sure to check your web site’s ranking to know whether or not this type of free promotion is right for you.

*Make a deal with other web sites on trading links which could help both web sites. Make sure to use words that could easily interest the audience.

*Find free classified ads that could boost the promotion of your web site. These ads could be seen by other people who you are not targeting for, but may as well be interested in your services.

*Free and low-cost internet banners are spread all through out the World Wide Web. Banners that pop-up at the top of a page or in a separate window would automatically catch your target audience’s attention.

If your web site and its free promotion did not work even after accomplishing these methods, analyze your web site. Track down all visitors, advertisements, and transactions. Then locate errors in your web site. Upload new files to your web site continuously for audience to return for new products and services. Monitor your own web site if it’s up in the market or down.

Then be ready to try the methods again and surely it will work.

It has always been said that the best things in life are free. Yes they are. And as soon as your free web site promotion proves to the audience its worth, then you’ll believe it’s true.

Diamond – Your dream companion

Do you want to gift your girl friend an Anklet, Ring or a Diamond bracelet, Diamond stud Earrings? At the least, you might even think of a Diamond watch or Mont blanc pen also. A piece of diamond is bound to make your girl friend more obsessed. Doesn’t your memory cherish the famous song of Nicole Kidman “Diamonds are a girl’s best friend”?

If you are even more interested in female psychology, please note that the girls wear diamond on their third finger, due to an Egyptian belief that vein of love comes to the top of the third finger straight from the heart.

The term Diamond is so famous that the circular-shaped machine is called the Diamond in the upcoming scientific facility, “Diamond Light Source”. Diamond Aircraft Industries Inc. is a very popular name in flying segment. India has got a train named as Black Diamond Express. Plenty of such examples are observed all over the world.

People have referred to diamond as splinters of stars, falling onto earth. Sometimes the ancient group used to believe that tears of God rolling down to the earth are concentrated to form diamonds. The Hindu myth demands diamond's origin as the bones of a very pure and courageous sacrificial.

The ancient history shows that the kings used to wear diamonds. It is said that medieval knights wore diamonds to make them unconquerable. Diamond had become a legendry in the case of digging out the guilt from the rogues and driving out the devils.

Diamond is referred as the king gem. Diamond is a symbol of strength, courage, wealth, power, purity, and innocence. History reveals that King Louis XIV used diamonds in his court. In 1477, Maxmillian gifted a diamond ring to Mary, and this has started the era, when diamond ring has been renamed as an engagement ring, becoming synonymous to the symbol of love and steadfastness. The strength of chemical bonding of diamond is supposed to strengthen the emotional bonding for couples. The myth is the more you spend on this gemstone increases the bondage proportionately, which may be rephrased as, the larger the size of the diamond, the more dedication and love.

The myth regarding the “Hope Diamond” to be sank into the ocean with Titanic is not correct. A careful study shows that the wearer of the Hope Diamond, Eva Lyn Walsh McLean had cancelled her trip at the last moment.

Low Cost Internet Advertising Solution versus Conventional Advertising

Since the early 90’s, the internet has become known as a medium for advertising. It has also been preferred by consumers and businessmen in public shopping and business dealings. Unlike any other media, like television, radio and print, internet advertising solutions with its low cost has become widely used.

Due to the considerable growth in figures of internet users and because of the inexpensive internet advertising solutions, it has more capability for multimedia subject matter. It could capture texts, images, video and audio. The advertisers could produce logos, moving banners, animated and 3d imagery. With these in hand, advertisers mix these forms to produce successful and low cost internet advertising solutions.

Not only does an affordable internet advertising solution serve as a communication station, it also assists in an effortless system for transaction and distribution. This is the only medium that could help people do business within a short period of time.

With just one click and a money-saving internet advertising solution, shoppers could get all the information they need by visiting any web site. The businessman could obtain the services he needs. The company is happy doing business with their clients. The clients are happy doing business in the comfort of their homes.

Unlike meeting in person, wherein time and money could be wasted, the low cost internet advertising solutions benefits the company in which the services and products are receiving sales. Plus, it also benefits the consumers who receive comfort and satisfaction guaranteed.

Inexpensive internet advertising solutions are able to lead other advertising medium because they were developed to be interactive. When a consumer reads and clicks on a web advertisement, it is easier and more convenient to respond or inquire with e-mail and business reply cards. Unlike other advertisings, low cost internet advertising solutions’ ability to answer feed backs in real time enables the companies to reply, resolves complaints and answer inquiries.

Internet advertising solutions provide a low cost and effective resolution for attracting targeted, high quality customers. This low cost internet advertising solution also provides web site publishers with a prospect to generate advertising revenue from their unsold marketing inventory.

Conventional advertising could never be replaced. However, because of developments in the technology, people prefer their services online. With low cost internet advertising solutions present, the consumers, companies, advertisers and even the common people’s lives have been given a deserving contentment.

Diamond Color

Evaluating Diamond Color

What exactly is diamond color? While most people think of the classic, transparent diamond, which happens to be the most rare and valuable, the colors of diamonds actually range from transparent all the way to a brownish color. There are different saturations of diamond color, and tones.

The Gemological Institute of America, known as the GIA for short, is the most commonly used system for evaluating diamond color. They've created something known as the “GIA Color Grade Scale”, and it has placed a grading system on the many different colors and shades of diamonds, classifying into 22 letter grades.

How Diamonds are Graded

The Gemological Institute of America has certified diamond color grades as “master color comparison” diamonds. When a diamond is being graded, it is compared against these master color comparison grades, to find the shades that match it most closely. The diamond that is being graded must be thoroughly cleaned and all oil must be removed from the surface before being examined, since even small amounts of dirt or oils on the surface of the diamond can alter the color.

A line of master color comparison diamonds or shade chart is set up, with each grade placed about one inch apart, ranging from the lightest and highest graded D shade, to the darkest, graded Z diamonds. The diamond color that is being graded is moved from the left side of the comparison units to the right, until it matches one of the shades.

Diamond grading should take place in a colorless environment, using a balanced fluorescent light source that has a filtered, cool white sun like ray. The room where the grading takes place is dark, all except for the special grading light, in order to obtain the most accurate grading of the diamond color.

Fluorescence of Diamonds

Yet another consideration when considering the diamond color is diamond fluorescence, and how it will effect the actual appearance in the diamond color. Fluorescence causes some diamonds to change color when viewed in our everyday, ultraviolet lighting, as well as under fluorescent light bulbs.

When a diamond color is graded, the strength of the fluorescence of that diamond must also be indicated. It may be considered to be strong, moderate, or weak fluorescence, and the reports must also indicate what color the diamond will change to due to the fluorescence. The reason for this is when people are in the jewelry store, looking at diamonds in the special lighting of the store, they may all appear to be the colorless, transparent diamonds. When you purchase a diamond and get it home under normal lighting, you could find your diamond is yellowish in color!

You can ask your jeweler to provide grading documentation and information about the fluorescent value of a particular diamond before purchasing, to make sure that you will be happy with the diamond you buy. Many jewelers also can show you the diamond under different lighting conditions, which will enable you to fully appreciate the beauty of the diamond before you buy it. Some individuals like a diamond color with a darker shade, while others are insistent on the transparent diamond color. The diamond color is one of personal preference, so be sure to do a little research before making your final selection.

Effective SEO Comes Cheap

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It's either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author's byline in tact. Just don't stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

Tool Talk: All about internet marketing tools

Who doesn't want inexpensive internet marketing tools? In this day and age when advertising your business online is the way to go, it's a must that you avail of internet marketing tools at the lowest cost possible. How can you avail of them? How can you make the most out of these low cost internet marketing tools?

These low cost internet marketing tools aim to better your website and promote them thoroughly. Read on to know more about them:

1. Software

There is software specializing in internet marketing. These programs are affordable internet marketing tools. They attract traffic, communicate your site to anyone online, harness and trim down your keywords, track your site visitors and create links to other sites. Of course, the phrase "low cost" emphasizes that you must not spend exorbitantly. Watch out for internet marketing tools that do nothing but suck your budget.

2. Website packages

Take note of low cost internet marketing tools that do the following: hosting and designing your site, getting your domain, offering technical help, configure and upload your files, campaigning for your traffic. These are available in website packages that you can avail of anytime. Choose a package caters to your site's needs.

3. Mailing lists

Notice that when you visit the Bulk Mail folder of your email, you read nothing but website promotions. That's email marketing? It boosts your business like no other. Don't worry about spamming. There's such a thing as "safe lists" that make your mails spam-free. This is so easy to obtain. Look for mailing lists for sale and let the fun of emailing begin.

4. Data Submitters

This is a money-saving internet marketing tool that works like magic. Have a data submitter of your own and amass tremendously huge hits!

5. E-books

Integrate an e-book in your site for people to download. At such a cheap price, you keep people clamoring for more and visiting your site in the process. That's one affordable internet marketing tool for you.

6. SEO tools

Internet marketing is not complete without the standard SEO tools. Search engines remain as the major powerhouse in marketing so never leave this part out. Generate traffic through this effective low cost internet marketing tool!

Here's a reminder: when you see the low cost internet marketing tool banners online, never get persuaded easily. Study the package deals; analyze the contents and benefits before deciding if you want one.

Treated Diamonds

Why Treated Diamonds Exist

For centuries, people have always tried to improve objects that are a result of nature. We've cross bred plants and even animals to produce new species, and we prune and shape trees and bushes to make them more pleasing to the eye or to create fancy borders around our yards and in front of our homes. When it comes to diamonds, many become treated diamonds by the jeweler, in order to improve their appearance.

Treated diamonds can have improved clarity, improved color and even be completely coated to improve it's overall appearance. On the positive side, treated diamonds can help people with limited budgets have the ability to purchase a gorgeous looking diamond.

Clarity Improved Diamonds

In order to improve the clarity of diamonds, sometimes tiny cracks in the diamond are filled with molten glass. This can cause the diamond to move up a grade in the GIA grading system, and it does not affect the overall weight of the diamond. The process was invented by Israeli diamond cutter, Zvi Yehuda in 1982. Since this invention, some companies have begun a new process that fills the cracks with bromine instead of the molten glass, however, bromine will sometimes discolor the diamond under certain lighting conditions. It's always best to ask what method the diamond has been treated with when considering treated diamonds, so that you are not surprised when you view the diamond in light outside the jeweler's.

Colored Diamonds

There are a few different types of color treated diamonds. Colored diamonds are actually painted in order to take away a yellowish tinge, and make the diamonds appear more white and transparent. Some are colored darker, in order to permanently alter a diamond to a different color by using electron bombardment. Others become treated diamonds by way of laser drills. In the 1970's people began using lasers to drill miniscule holes into the diamonds to reach dark colored spots. Once they reach the dark colored areas within the diamonds, they are able to bleach them with acid so that they are not as noticeable. Sometimes they finish the laser treated diamonds by then filling the tiny holes with molten glass.

Coated Diamonds

Coated treated diamonds are much like a colored diamond, except for the entire diamond gets a coating of a substance that is designed to make the diamond appear brighter and more translucent to the naked eye. In fact, the coating is so good on most treated diamonds that it can go undetected unless an experienced gemologist studies the diamond for it's value.

Treated diamonds are often very beautiful, and can be more affordable than diamonds that are not treated. If you decide to purchase a treated diamond, just be sure you inform the jeweler when you bring your diamond in for cleaning, as they may need to use different chemicals to clean it and maintain it's treatment.

Effective SEO Comes Cheap

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well-SEO'ed website will yield lots of earnings for the marketer. However, SEO-ing your site might cost you thousands of dollars if you are such a newbie on this field.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It's either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author's byline in tact. Just don't stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

Diamond Care

Ways to Clean your Diamond

There are a few different ways that you can provide diamond care for your precious jewelry, in particular, there are different cleaning processes you can use to keep it looking as brilliant and sparkling as the day you brought it home from the jeweler!

While there are many cleaning procedures that can be done from your own home, don't forget that you can almost always return to the jeweler where you purchased your diamond and ask for a professional cleaning. Sometimes cleanings are included in a warranty agreement, so check your paperwork to see if this form of diamond care is provided in your agreement.

Detergent Bath

The most commonly used method of diamond care is cleaning your diamond in a mild, warm water detergent bath. Fill a bowl with warm water, and add in a mild detergent that you have in the house. Some people use a dish detergent, while others will use a gentle bathroom cleaner. Using a toothbrush or eyebrow brush, gently brush your diamond with the sudsy water to loosen any dirt and oil that have found their way to your diamond. Afterwards, rinse your diamond by placing it into a strainer (careful to select a strainer with holes smaller than your diamond!) and running it under warm water to remove all soap. Never use chlorine bleach to clean your jewelry, the cleanser is much too harsh.

Quick-Dip

There are many cleaners on the market for diamond care. Select one and follow it's instructions carefully for dipping your diamond into the cleanser. Once you've dipped your jewelry into the cleanser, you don't want to touch the diamonds, because oils from your fingers can be easily transferred to your diamond. Allow it to dry completely and then wear or return to storage.

Cold Water Soak

Diamond care also includes a process called a “cold water soak”. Fill a bowl with a solution of half cold water and half household ammonia. Place your diamond into the cleanser and allow it to soak for at least 30 minutes. When you take it out, tap the jewelry around the mounting brackets and then swish it around in your cold water solution again as a final rinsing. You can set it out to dry on a piece of tissue paper.

Ultrasonic Cleansing

You can provide diamond care by purchasing an ultrasonic cleansing machine. These machines have a little cup that you fill with water and cleanser, and a place to insert your jewelry. Once you turn on the ultrasonic cleansing unit, it uses high speed motion to clean dirt and oils off your piece of jewelry.

Storing Diamonds

Another important consideration of diamond care is how to store your diamonds when you are not wearing them. Diamonds are gemstones that can scratch other diamonds or other jewelry, so it is recommended that you never place them into a jewelry box or case with other pieces of jewelry unless you individual wrap the diamonds with tissue paper. The best way to properly provide diamond care and store your diamond however, is to place the jewelry piece into a fabric lined jewelry box, or a larger case that has individual dividers that are each lined with fabric to protect each piece of jewelry.

Diamond Shapes

Available Diamond Shapes

If you thought all diamond shapes were the same, you may be surprised at the abundant number of diamond shapes that are available. Most jewelers offer at least nine of the most common gemstone shapes, including:

Round diamonds

Emerald diamonds

Heart diamonds

Princess diamonds

Pear diamonds

Radiant diamonds

Asscher diamonds

Marquis diamonds

Oval diamonds

Two diamonds that are the same shape will appear to look slightly different depending on the size and weight of the diamond, as well as the type of setting that the stone is placed in. The same ring worn on two different hands can also look quite different, based on the size of the hands.

Difference Between Diamond Shapes and Diamond Cut

Many people mistakenly use the terms “diamond shapes” and “diamond cuts” interchangeably, but there is a difference between them. The cut of a diamond refers to how the artisan maximizes the features of the gemstone by creating angles and details, making the light go into the diamond and bounce back in the most brilliant way possible. The quality of a diamond's cut contributes greatly to the overall value of the gemstone, where as the shape of a diamond does not increase or decrease a diamond's value. When discussing diamond shapes, you are referring to the actual geometric shape of the diamond, whether it is round or oval, emerald or heart shaped, for example.

Choosing Diamond Shapes

With all the possibilities of diamond shapes, how do you go about choosing one? If you are buying yourself a diamond, it's just a matter of looking at all the different varieties and finding one that is most pleasing to your eyes, and the ones that look best when you put them on your finger, or wear in your necklace.

When choosing a diamond shape for someone else, it becomes a bit more difficult. For an engagement ring, many women prefer the traditional round shaped diamond, while others may enjoy having something more unique. A young woman or one who is considered a hopeless romantic may prefer to have a heart shaped diamond.

Other considerations for selecting diamond shapes for rings should be based on the size of a woman's hand. If she has long, slender fingers, can elegantly wear a pear shaped diamond, marquis, or oval shape. Place the same shaped diamond rings on a woman with shorter, wider fingers, and it will cover up too much of the finger and look bulky, and perhaps even awkward. Small hands typically look best with round shaped or princess shaped diamonds.

Most Popular Diamond Shape for Engagement Rings

Even though there is a wide variety of diamond shapes available, the most commonly purchased diamond shape for engagement rings is the round diamond. Round diamonds are considered the “classic engagement ring”, and the stones are often set in yellow gold or platinum. In fact, any diamond shape other than round is considered to be a “fancy” shape, since the round diamond is so popular.

How to Make Use of Cheap Internet Banner Advertising

For years now, internet banner advertising has captured the World Wide Web for it has become a large help in saving an amount of money while reaching beyond territories. Banner advertising played a major part in market trafficking all over the internet and many individuals and companies have bought themselves these cheap internet banner advertising. Some made use of it financially; others have no idea on what to do with it.

With your cheap internet banner advertisement, would you just sit in front of your computer and wait for people to notice you? Would you let your company get trampled by other company’s marketing strategies?

Okay, so you admit you bought internet banner advertising, but does that mean you won’t do anything about it because it costs cheap?

These following steps will help you get up on your feet and make your cheap internet banner advertising priceless. With these simple instructions, there will always have traffic on your website.

First, to be able to capture the attention of your target audience, your title and topic should be thought of with concern. You have to make the people believe that your cheap internet banner advertising is worthy of their time. The advertisement has to meet the audience’s need.

For the people to bring attention to your internet banner advertising, you should be able to raise the curiosity and convince the people. You should be able to deliver your products or services with strong words that may lead the target audience at deciding.

You should be able to constructs words on your advertisements that could lead the target audience that you are directly talking to them to give a sense of familiarity on your services.

As you persuade the people by calling for them and directing them to buy or entail your services, they give importance to your business proposal. Your cheap internet-based banner advertising will become one of the sought for ads there are.

Make sure to present your ads to the global community repeatedly to get them familiar with you and your services.

Always remember that having a website doesn’t mean it could sell products by itself. You must be sure to accompany it with marketing strategies. By buying banner advertising, you or your company would save time and money while achieving market sales. These internet banners advertising may come cheap, but it could lead you or your company to riches.

About Diamond Weights

Diamonds are measured in Carat Weight.

One carat weighs 200 milligrams. If a

diamond is referred to as four grains, this

also means that it is a one carat diamond.

The word Carat comes from the word carob.

A carob is a bean that grows on a tree in the

Mediterranean. In times past, if a diamond

weighed the same as a carob bean, it was

one carob, or one carat.

However, in the far east, where Carob trees

do not grow, rice was used to measure the

weight of a diamond. If a diamond weighed

as much as four grains of rice, it was four

grains – or one carat as we know it to be

now. The majority of diamond purchases

are for diamonds that are 1/3 of a carat.

Beware when shopping for diamonds that

are already set or mounted. If more than one

diamond is used in the piece, the tag on the

jewelry will give the CTW or Carat Total

Weight – it does not tell you the carat weight

of each stone in the piece. You need to ask

the jeweler for the total carat weight of the

largest diamond in the piece to truly understand what you are buying.

Colored Diamonds

Color Treated Diamonds

Many people are starting to favor the fancy, vivid colored diamond gem stones over the traditional transparent, or white, diamond. Some diamonds are found in their natural colors when they are mined, others become colored by gemologists and jewelers during a treatment process. In order to make them more affordable to the average consumer, companies have begun color treating diamonds of lower grades in order to take a less desirable yellow or brownish tinted diamond and make it into a beautiful, brightly colored diamond.

Colored diamonds can be treated by a process called irradiation, which uses a high heat system to alter the color of a diamond. Other diamonds are treated by painting.

Fancy Colored Diamonds

While many diamonds are inspected and valued based on their colorless qualities, there are people who prefer the fancy colored diamonds that come in vivid hues of greens, yellows, reds, pinks and all the different colors in between.

Some colored diamonds are that way naturally. If a diamond has nitrogen in it, it often has a yellow tint to the stone. If the gemstone has been effected by radiation, the gem may turn green.

Other colored diamonds have been treated to obtain their color, and this allows people with lower budgets to purchase the fancy colored diamonds. Gemologists have found ways to alter the colors of diamonds to get any shade or hue desired.

The grading process for colored diamonds is slightly different than that of the transparent diamond. First, a colored diamond is graded based on the primary hue, the blue or pink or red color that makes up the majority of the diamonds color. Second, they are graded based on the intensity of that color. A very intense, naturally colored diamond is more rare than a less intense diamond, and therefore more expensive. A treated diamond will cost less than a naturally colored diamond in most instances.

Synthetic Diamonds

Most diamonds are found and mined by miners, but more recently, scientists have come up with ways to create synthetic diamonds. While a synthetic diamond is still a “real diamond”, they are created within a laboratory instead of by nature in a mine.

Colored Diamond Names

Because fancy colored diamonds come in so many different shades, it can sometimes be difficult to interpret the name of the diamonds color. Often, you'll find two colors labeling the shade of a diamond, such as greenish blue. Each name has a primary color description, and some have a secondary color description. If a diamond is called “blue diamond”, you can tell it will be a blue shaded diamond gemstone. If the diamond is called “greenish blue”, you may wonder what that means. Is the diamond blue, or is it green? The color that is described with the “ish” at the end is considered the secondary color, and the other color, in this case blue, becomes the primary color. So a greenish blue diamond is mostly blue, with specks of green seen throughout the stone. If you come upon a diamond labeled “brown red”, then the diamond will have equal amounts of both colors seen through the stone.

Low Cost Advertising and Scams on the Internet

“A business without a sign is a sign of no business”. This is an advertising banner or quotation that can be seen in large billboards along the roads and on the side or top of buildings that is vacant. Television and radio would say, “This program would not be shown or be heard without advertisement”. It is true since most of us are watching the free television channel and programs are produced by payments of advertisements.

Business owners understand how important an advertisement is. It is in this manner that they would tell to everybody that they are selling products and offering services. They would not have sales, which in turn give them profit, if people would not notice and buy their products and avail of their services.

However, it is not happy to note that there are people who would try to steal money from advertisers and business owners by offering cheap advertisement packages and not delivering the agreed service. Business owners and advertisers should be informed of this because they would become victims of a scam.

The scam here is when the advertiser paid for these different kinds of services but none or some of them are not really even performed. The main point to consider here is to whom is the advertiser transacting with. To avoid being ripped off doing a background check by knowing the following will help.

-past successful projects as evident on customers comments

-a good reputation that will be confirmed by his references, (people that he's had past transaction with and that are also reputable)

The pay-per-click ad campaign is when an advertiser would pay a certain agreed amount by the search engine developers every time a user clicks on that banner. This was a good idea before it was not touched by hackers who developed a certain program to automatically click on that banner which increases the amount to be paid by the advertiser. The next paying scheme was the “pay per action”, which is harder to hack since the advertiser would only pay the search engine developers an agreed amount every time a sale would be done on that customer.

One thing is for sure, advertising in the Internet is not easy but it is fun, especially when one understands fully the power of the Internet. It is not a unidirectional means of advertising like the television or radio, but it is an interactive avenue for both the advertiser and the prospective clients.